If the claim that attention or eyeballs are the currency of the internet has any weight to it, then we must look at the production of online content in a completely different way. In the long run people will use the tools that give them the most value, and how the consumers of content view that value will vary quite a bit by demographic. Advertisers and other potential purchasers of the eyeballs we attract want to create long-term relationships. Positive feedback loops can develop between any interest group and service providers who collectively become stronger as numbers rise in the interest groups who consume the products and provide value through the experience shared within the community. Whether the revenue model relies on the service providers paying for a space for customers to play or the customers through subscription or use fees, we can provide the basis for the generation of crowd-sourced content at a profit.